Sam Wallace

Meet Sam Wallace

Owner of Reform Fitness LLC

Sam Wallace is the founder and owner of Reform Fitness LLC, a premier remote fitness coaching service based in Phoenix, Arizona, and Los Angeles, California. With over 12 years of experience in the health and fitness industry, Sam is a certified personal trainer, corrective rehabilitation specialist, and nutrition coach through ISSA.

What began as Sam Wallace Fitness has now evolved into Reform Fitness LLC, a rebrand that reflects the company’s growth and expanding vision. With the addition of expert coaches and registered dietitians, Sam and her team are able to support a community of individuals who are ready to transform their health and their lives.

Sam’s fitness journey started in the NPC bikini division, where she competed for several years. During this time, she was diagnosed with stage 4 endometriosis, a life-altering experience that completely shifted her perspective on both health and fitness. After undergoing a significant surgery, Sam realized that if she, as a fit and healthy individual, could struggle with her body and health, others must be experiencing similar challenges. This drove her to become a certified personal trainer and ultimately dedicate her career to helping others reclaim their health and confidence.

Through the RFRM Method, Sam has helped hundreds of women transform their health by blending fitness, nutrition, and mindset. The RFRM Method is a sustainable, results-driven approach that meets each individual where they are and supports them in creating lasting, life-changing habits.

Sam firmly believes that fitness should complement your life, not compete with it. Her goal is to help women integrate movement, nutrition, and wellness seamlessly into their busy routines—without feeling restricted, deprived, or overwhelmed. Her approach is centered on a balanced lifestyle that honors both the body and the joy of living life to the fullest. “Where Health Meets Lifestyle” is the guiding principle behind everything she does.

Since founding Reform Fitness, Sam has helped over 400 women achieve their health and fitness goals. She’s handpicked a team of certified coaches who share her passion for guiding clients on their fitness journeys with care, support, and personalized attention.

Sam is dedicated to helping each person live their healthiest, most empowered life, no matter where they start. She believes in building strong, sustainable habits that can be maintained for a lifetime, and her mission is to empower every individual to feel confident, strong, and at home in their body.

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WHAT YOU GET WORKING WITH US?

We focus on personal relationships with our clients at Reform Fitness. Which means you will be working closely with our in house Registered Dietitian and Certified Personal Trainers for your health goals. You’ll have daily access and communication to our team so you are supported every step of the way!

  • Up to 5 nutrition templates monthly to your food preferences, limitations, dietary restrictions, and goals.
  • Custom calibrated macros / calories to each individual client.
  • Adjustments to macros and calories as needed to keep you tracking forward in your goals
  • Access to our personalized training app
  • Weekly Check In Call with our Reform Fitness Registered Dietitian or Certified Personal Trainers
  • Personalized training programs that go with you anywhere you go on your time and schedule
  • Access to our private client only FB community
  • Access to our weekly group coaching call focused on mindset, lifestyle, nutrition, and group Q+A.

Book a free 30 minute discovery call with Sam to talk health and fitness.

Book a Discovery Call