Reform

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Building Muscle

Are You Stuck in the All-or-Nothing Cycle?

How many times have you started a program full of good intentions, only to burn out a few weeks later? Maybe you’ve gone “all in” on a diet or workout plan, but life happens—work piles up, your kids need you, or the exhaustion sets in. Before you know it, you’re back to square one, overwhelmed, frustrated, and questioning if sustainable progress is even possible.

Here’s the truth: it’s not your effort that’s the problem. It’s the unrealistic programs that don’t fit your life.

If you’re tired of feeling like you have to choose between your health and everything else on your plate, you’re not alone. So many people feel trapped in this endless cycle—fighting to be consistent but lacking the structure, flexibility, and tools to actually make it work.

Imagine This Instead...

  1. 1.
    A program that adapts to your lifestyle, not the other way around.
  2. 2.
    Knowing exactly how to build meals that fuel your body without cutting out the foods you love.
  3. 3.
    A fitness routine that doesn’t require hours at the gym but still delivers results.
  4. 4.
    Confidence in your choices—both in the kitchen and in your workouts.
How We Build Muscle

Ready to Take Control of Your Health & Transform Your Life?

If you’re ready to feel stronger, more confident, and more empowered than ever before, now is the time to take action.
It’s time to stop feeling stuck. It’s time to Reform You.

Book your FREE discovery call today and let’s start your transformation journey!

Apply Now

Success Stories

Enter Phase 1: Reform

This is where everything changes. In Phase 1, we don't just hand you a plan and hope for the best. We walk alongside you to build the foundation for a sustainable, results-driven approach to fitness and nutrition.

Through personalized coaching, education, and step-by-step guidance, you’ll learn how to:

  1. 1.
    Break free from the all-or-nothing mindset.
  2. 2.
    Build consistent habits that fit your life.
  3. 3.
    See progress and maintain it—without burnout.

This isn’t another quick fix. It’s the start of your transformation.

If you’re ready to stop spinning your wheels and finally build a foundation that lasts, it’s time to take the first step.

If you have ever wanted to make a lifestyle change and nothing has worked and you struggle with your weight and loving your body there is no one else in the world I would recommend more. This process has been amazing but also very challenging at times and Sam has been there every step of the way for the ups, downs, wins, and losses. There is no doubt in my mind that without Sam there is no way I would have made it this far and absolutely no way I would ever have my shirt off in public. Thank you for everything you have done and continue to do every day.

— Austyn F. Gilbert, AZ

Sam helped me transform myself in such a positive way that has given me so many more benefits than just the physical aspect. I have gained so much confidence in and out of the gym. I am proud of myself, I push myself on my hard days and don’t let myself slack. Sam has helped me to create a healthy lifestyle instead of just a diet. Anytime I needed a pick me up, Sam was right there pushing me forward and getting excited with me when I made progress. She seriously is my cheerleader and it makes me so happy to have her support.

— Natalee B. Gilbert, AZ

Sam has been incredible! Hands down the best coach, motivator, supporter, honestly even a great therapist at times. I love working with her because she truly cares and it shows in my results. Her behind the scenes work, hour phone calls, and constant adjustments to meal plans to fit what I want to eat (likes and dislikes) to ensure I’m successful in reaching my goal is something I didn’t think I could find. What sticks out the most though, is that she is ALWAYS available for me. I don’t have to wait until my check in to ask her my questions! Having a health coach does so much more for you then just achieving what you’re wanting your body to look like, she has helped me build self confidence, that I didn’t even know I lacked and taught me how to love my body in all of its stages. I love you for all of the though love you give and keeping me on track!.

— Bailey W. Estrella, AZ

As a mommy of two that has been through two C sections, I was starting over completely with my body. I kept eating like crap and just sitting on the couch wondering if I would ever see myself again like I used to. I was a powerful D1 athlete that used to be the one motivating others but found myself in a rut after my pregnancies, where I couldn’t even motivate myself. I was so tired all the time so fatigued and kept saying no to Sam’s coaching because although I wanted it I couldn’t bring myself to actually do the work. When she told me that she would not give up on me and that we would be doing this together, I didn’t realize she would really stick to her word and literally be there with me, EVERY step of the way. More so Sam NEVER let me give up on my promise to myself. She pushed me everyday to eat right WITHOUT giving up the things I loved. Before I knew it (in the first week), I got my energy back to want to workout and prioritize my health. Her plans are challenging but are also so easy to follow. I thought it was going to be overwhelming but it was actually the opposite. Long story, short Sam is an incredible coach. You will get more than nutrition and training with her you will get that support you really need! You will also gain a best friend, because it’s not everyday you find a trainer that GENUINELY cares about you. She won’t let you give up on yourself and your goals and she will not let you waste your money. Thanks for giving me my life back Sam!

— Brittney M. Gilbert, AZ

Sam Wallace has literally transformed my life with her phenomenal expertise in fitness and nutritional coaching. Sam is not just a coach, she is a counselor or as I like to call her, my therapist. Sam has a talent for helping you to dive deep into your innermost strengths, weaknesses, emotional food triggers, and personal goals. The aspect that helped me the most to stay focused and motivated is that Sam was there for me every step of the way, day or night she was there for questions, advice, and she was there to cheer me on throughout every challenge or success on a daily basis. Whatever a person's fitness, health, or weight loss goals are, I highly recommend that Sam is the Best in the industry!!”

— Lisa W. Walnut Creek, CA

Sam and Nina are amazing professionals, not only for their skill and expertise, but because they provide a safe and supportive environment for success during your journey to good health. While I had many ups and downs along my 12 month path, they consistently provided encouragement, and tangible tools to keep me going. I learned new ways to nourish my body (and my soul), and found my power again. I now have the confidence to prioritize my health and well-being, and I am so grateful to Sam and Nina! Thank you so much!

— Jen B. Bay Area, CA

Am very thankful of my support system…left side is me exactly 10 weeks ago…210 pounds and looking like #garbage right side… that’s me right now at 188! Hit my goal weight an entire two weeks early in fact. #Hardwork and dieting have paid massive dividends to my health and family right now. Can’t thank @Sophie_trophy92 enough for supporting me while being pregnant! And @samwallacefitness for being the best coach there is!! She has been kicking my ass and meal planning for me every week she is the best at this.

— Alec M. Gilbert, AZ

When I was looking for a Coach I was extremely picky, I looked for years! I started following Sam awhile back and watched how consistent, positive, and motivating she was day in and day out. I was looking for someone who was authentic and someone who actually cared. I could probably write pages and pages of all the ways Sam has not only been an amazing Coach but a great friend. She cares, she’s consistent, she knows when your body needs to be pushed and when you need rest. She learns not only about your body but your brain and how to keep both functioning at the highest level. Sam and I have been working together since May and I can’t wait to kill the next 16 weeks with her!

— Dani J. Gilbert, AZ

These last 16 weeks went by way too quick but have been life changing! I can't thank you and Same Wallace Fitness for guiding me through this journey of transformation on so many different levels! Working with you gave me the tools and knowledge to build healthier habits so that I can become the best version of myself. What makes you stand out is the level of commitment you have to your clients in the ways that matter. You listen to them to truly build a fitness plan that is best for them rather than using a "one-size fits all" method and not to mention your understanding that a person's head space is just as important as their physical well being! Your weekly check in calls seriously got me through some of the hardest weeks where you offered genuine care and support while teaching healthy methods to counter the tough days! I used to be terrified of going to the gym and would be so hard on myself for indulging, but because of this program, I learned to trust and love the process! You are an incredible coach, mentor, and friend! I look forward to taking all of these lessons learned to continue crushing my fitness and personal goals in the future! THANK YOU for being you!!

— Jen R. Gilbert, AZ

Prior to working with Sam, I had tried EVERYTHING to lose weight, including fad diets. Nothing worked. In fact, I was gaining weight. I was tired and exhausted and didn’t feel like I was ever going to get anywhere with my weight loss. I told myself enough was ENOUGH! I was skeptical at first about the program and how everything worked, but as I continued through, I realized this was EXACTLY what my body needed! Sam set up a program specifically for me and within days I had seen an improvement! Sam is AMAZING! After working with Sam, all I can say is WOW! In the 90 days of working with Sam, I not only gained incredible knowledge about my body and how it works but also lost 25 pounds! I have so much more energy and my body feels so much better!

— Kirsten M. Longmont, CO

Working with Sam has genuinely changed my life. I am a mother of two young kids, and my number one goal was to just get into shape so I could keep up with my kids. I have a few health problems that make it hard for me to navigate "eating healthy". Sam is able to create my meal plans keeping my health problems in mind as well as recommending some all-natural supplements that could help. She is so knowledgeable when it comes to nutrition that after just one month of following my meal plans, taking my supplements, and doing my workouts, my symptoms were under control and I feel like I have more of my life back.

— Michelle D. East Mesa, AZ

Sam has been the biggest blessing in my life. I’ve been working with her for a little over a month, and she has genuinely changed my mental and physical health in a way I never thought someone could. She has pushed me to be the absolute best version of myself. She has changed the way I think of food, myself, and how I view my body every day. She has never taken away the food I enjoy, but She makes my food plans based on what I’m craving and makes them healthy. I appreciate her and I’m super blessed to have someone like her on my side! I highly suggest working with Sam you won’t regret it!

— Jamie S. San Diego, CA

Don’t Wait—Book Your Free Call Today

Your goals deserve more than another cookie-cutter plan. Let’s talk about how Phase 1: Reform can help you break the cycle and achieve the results you’ve been chasing.

Click below to book your call now—because you deserve a program that works for you.

Book My Call now